DSW Mobile Commerce
Before mobile commerce was prevailing, I led the design of a streamlined interface allowing users to efficiently browse, search, purchase, and manage their rewards via their mobile browser. The result set an industry standard for that time.
2010 / Creative Direction, Design
Pinpointing the User
We sketched rough ideas and looked at the data to agree on a target user and create a persona that guided our decisions along the way.
Making It Flow
The primary use cases were bucketed to scope efforts and wireframe screens.
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We outlined all the CSS for elements in the final design and housed them on our internal site for development reference and future updates.
Bill Litfin – Design
Jason Dziak – Design
Sean Zimmerman – Design
Andrew Lohman – Development
Joeseph Madich – Development
Travis Hanna – Development