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DSW Mobile Commerce

Before mobile commerce was prevailing, I led the design of a streamlined interface allowing users to efficiently browse, search, purchase, and manage their rewards via their mobile browser. The result set an industry standard for that time.


2010  /  Creative Direction, Design



Pinpointing the User

We sketched rough ideas and looked at the data to agree on a target user and create a persona that guided our decisions along the way.


Making It Flow

The primary use cases were bucketed to scope efforts and wireframe screens.

Click images below for enlarged view


Standardizing Styles


We outlined all the CSS for elements in the final design and housed them on our internal site for development reference and future updates.




Bill Litfin – Design
Jason Dziak – Design
Sean Zimmerman – Design
Andrew Lohman – Development
Joeseph Madich – Development
Travis Hanna – Development