As an everyday user of Twitter, I saw opportunities to improve content legibility. This was my vision for a cleaner home Timeline in the Twitter app.
Early 2015 // Concept, Design
This was a personal experiment and response to the app's state at the time.
Where I Started
I noticed how noisy my feed was becoming. It was increasingly harder to keep a pulse on the topics I cared about; and the purpose of each Timeline type (i.e., Home, Discover, and Activity) were difficult to understand and use.
I was curious if I could swiftly improve upon the app experience on iOS specifically. I wanted to zero in on a few aspects to see what may be possible. I considered the following:
- Can legibility solve the congestion alone?
- Can the Timeline be centralized for a meaningful experience? Filtered by trends and topics?
- Are the existing navigational paradigms a hassle in light of the larger form factors (iPhone 6 and 6+)?
INITIAL THOUGHTS & SKETCHES
I absolutely love Search on Twitter. They do a fantastic job of keeping it as a primary function throughout the app and the accuracy is pretty great too. However, the navigation, priority of information, and legibility of the app can be improved.
Concepts & Mockups
I focused the redesign on improving the Timeline's readability by:
- Rethinking the primary navigational model for centralized activity and Search. This keeps the main usage in the Timeline and secondary functions always at your thumbs or a simple filter away. I did not include any error states, management screens, or detail views of the app.
- Cleaning up typography for better reading and glancing of the Timeline.
- Prioritizing content (links, media, etc.) above anything else. Actions no longer flood the view, but are accessible using simple gestures.
I mocked up the above aspects to gauge if a richer content presentation would work for Twitter in the Timeline.
This is an interaction demo I built to evaluate user movement through various tasks (e.g., browse, reply, and favorite). This does not include all possible paths the user may take, but it provides a firm grasp of the foundation and concepts mocked.
More to Consider
There is more to examine. For example, should conversations be more visually distinguished in the Timeline? Should mentions and other system pings be rolled into a single notification center for the profile?
Twitter can be a beautiful and easy-to-read experience on iOS if the Timeline can be cleansed. This concept brings intentional topic/interest engagement to a central Timeline – something I believe Twitter really needs.