Beginning with prototypes
SmugMug users needed to do basic editing on their galleries and the few existing capabilities were extremely cumbersome. I drafted several wireframes for contextual flow early in our design process.
The team and I explored various possibilities all originating from the product "organizer" and "lightbox" where users manage photos in SmugMug. I built several prototypes demonstrating how the user could directly make edits.
A new edit mode
We built a unified suite of tools for bulk and single photo edits on the site. I designed everything to work as part of a new foundational design system for the product.
Extension into marketing
To support the new and improved platform, I designed a series of templates highlighting the product and it’s benefits. My time was spent on branding, communications, and extension of the new look and feel into marketing channels.